Robin F

Ex-BBC Journalist, husband and father of 2

“I was looking for guidance, support, and a friend. Someone who understood the unique challenges good men and responsible men face in a changing world. Someone who could hold me accountable but who didn’t judge, who could provide constructive advice and insight. Someone who had a proven record of leading by example. Moreover, someone who had himself worked through tested methods for improving one’s productivity effectiveness and self discipline in our varied, multifaceted roles in life, as a parent, a husband, and as a professional  (in my case as a storyteller, videographer and journalist). I found that person in Tobi. Thank you Tobi for accompanying me on my journey towards becoming a stronger, healthier, fitter, happier and more disciplined version of myself. Comfortable being who I am, and comfortable believing in my potential  for change. I’m continuing on that journey, realising those dreams that until I met Tobi I had scarcely dared to dream.”

Ben C

“Like many, I found it immensely difficult to balance my professional commitments, family life, personal goals, and (lowest on my list) exercise. When I first came across Tobi, I couldn't believe all he did—and moreover, how healthy, cheerful, and positive he presented himself in every interaction. Since I've had the privilege of working with him for several months, my respect for him as only deepened. He's taught me how to focus, prioritize, and to train myself gently, day by day, to be disciplined. He has helped me become a better version of myself. Could not recommend him more highly to anyone in a situation like mine: busy, harried, and seeking order. Tobi's unlike anyone else I know.”

Harrison S

“I've worked with Tobi for close to 3 years now, and I can't say enough good things about him and his programming. We talk at least once per week, and every time I do I feel more present and organized as I approach my life as an entrepreneur and dad of 3.

If you're a high performer who wants to maximize his focus, time, and discipline so you have time for the truly important stuff, you NEED to work with Tobi. He's been an absolute blessing in my life, and I know he will be for yours too.”

Jon F

Bestselling author, Husband & Father of 2

“The first time I saw Tobi online he was running through the Scottish Highlands at midnight with a backpack on and a flashlight on his head. The second time he was deadlifting in his home gym at 5AM. And the third time he was taking his kids on a nature hike. My first thought was: this is my kinda guy. My second thought: I wonder what makes him tick? I’ve been lucky enough to get to know Tobi a bit, but for those who want to really understand his philosophy of living: how he runs a business, is a present dad and husband, and manages to stay jacked the whole time. He will put any dad on the path to forging their strongest self.”

 Jeremy S

Entrepreneur, Husband & Father of 2

“I first met Tobi almost 2 years ago on Twitter. I started following him for his productivity tips. But I soon learned that he was a CEO, Dad of 6 kids, hybrid athlete tackling some of the toughest races in Scotland all while creating killer content. As a creator, Dad and athlete myself I couldn’t figure out how he was getting it all done at such a high level. He’ll help you apply the principles underlying his systems to your life because the truth is having a job and family is no reason to give up on your health and fitness goals. They’re the reason to become your best self.”

 Preston B

Entrepreneur, Husband & Father of 4

Coaching with Tobi was one of the most impactful choices of my personal life and my career. Before I started, my life was a constant to-and-fro dance of doing things too much or too little. Either I was caught up on work, getting quality time with my wife, getting quality time with my kids, or growing personally, but never more than one or two of those things at a time. I felt stuck in a pattern of swinging back and forth between doing one thing too much and everything else too little.

I don’t think I had ever DM’d a random stranger on Twitter before, but Tobi sent a tweet about looking for busy dads who wanted to find balance in their life and it really resonated with me. As someone who never had a coach before, I was nervous about the process.

Our first meeting calmed my nerves and got me very excited. His approach wasn’t some pre-baked course to sell or 5 steps to fix XYZ, he wanted to know what my goals were, what problems I was facing, and what motivated me to change. Every piece of advice was catered to my situation and perspective. Tobi has wisdom on many topics, and a way with words that is persuasive without being abrasive.

What did I find?

Over the course of our relationship, our sessions were consistently the highlight of my week. It was time spent working on balancing life, rather than time spent working on one individual task. Not only that, but my wife noticed a major difference in my development and our relationship too, and quickly became a fan of Tobi just from seeing the results.

She once told me: “I feel like you’ve been in a really good place lately, more than normal. Your patience with the kids, attitude, motivation, I’m not sure what exactly it is. But whatever Tobi is doing, it’s working.” 😂

Nowadays it’s hard to imagine life before coaching. There are so many new habits with my kids, wife, work, and career that it’s difficult to keep track of. Some of these are daily or weekly, some yearly.

A key part of this journey was finding joy in fitness. This isn’t something I’ve ever felt good at or motivated to do before, but during my time with Tobi I got into the best shape I’ve ever been in. My eating habits, strength, and cardio were all transformed. I’m lifting more weight and running further than I ever have in my life.

Not only that, but I’ve found long-term practices that I enjoy. Fitness that I feel is easily maintainable over the course of my life, rather than a short-term experiment.

Who would I recommend it to?

If you value balance in life, feel like your actions don’t always align with your priorities, or feel stuck under insurmountable responsibilities, I can’t recommend Tobi highly enough.

If you’re early in your career or marriage and want to create balance before it becomes an issue, again, I cannot recommend him highly enough.

If you lack motivation, struggle with eating right, exercising, or sleeping enough, I’d recommend talking with Tobi.

To those who may say, “you’re just listing every topic there is,” I’d say: Balance is never about just one thing.

When was the last time you deeply regretted investing in your wellbeing?

Ross H

Entrepreneur & Coach

“Tobi is the real deal. A father, husband and man, constantly pushing for progress and setting the example for his family. He doesn’t just “talk the talk” but he walks the walk. He lives by what he shares in the pursuit of becoming the best leader he can be - at home, at work and within himself.”

Tom H

Software Engineer, Husband, Father of 2

“Tobi's lessons and leadership by example helped me grow as a father and leader. The Hybrid Dad framework is everything you need to become the leader your family as well as your community and business need. Highly recommend.”

Niklas G

Surgeon, Husband, Father of 3

“Tobi's coaching helped me a lot to get myself more organized and less worried facing daily problems in business using the lessons on mental toughness.”

Julian G

Software Executive, Husband, Father of 3

“Successful business leader, athlete, father of 6 - Tobi walks the walk in a way very few others can. Everything that attracted me to him when we first chatted played out over the subsequent months we spent together as his insights into work, family, relationships, physical health were all invaluable on the journey I was on. His coaching approach is validated by his unique life experience but comes with a dose of humility and openness that made me feel like I was always in control and getting to the places I needed to be. He's a thoughtful and inspiring person that had a meaningful impact in my life and delighted to now call a friend”

Front Row Dads Podcast

We discuss finding your passion, your limits and then pushing past them. Jocko Willink's influence on Tobi and what a Hybrid Dad is.

Thinking Class Podcast

We discuss timeless insights on fatherhood and the impact of technology on kids. And how parenting deepens life, rather than distracting from it.

Startup Dad Podcast

We discuss honest lessons on fatherhood, presence, partnership and purpose. Plus raising six kids with intention, values and no shortcuts.

No Limits Podcast

We discuss fatherhood, sharing our journeys online, family, marriage and the endless pursuit of fitness to be healthy for our kids.